BenchMade Modern vs Target: Who Has Better Couches?
Are you Team BenchMade Modern or Team Target? Find out which couch brand reigns supreme in the battle of comfort and style!
Alex Back | Couch.com CEO & Founder
Step into the world of couches as we compare two giants in the furniture realm: BenchMade Modern and Target. Discover the secrets hidden in the comfort and style of these sofa offerings.
Side By Side
Features
BenchMade Modern
Target
Made to Order Lead Times
2-6 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$399
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Target RedCard
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$$
$-$$
Looking at style, BenchMade furniture offers customizable options for a more personalized touch, while Target provides trendy designs at affordable prices. In terms of durability, BenchMade Modern excels with premium materials, while Target offers decent quality suitable for everyday use. Sustainability-wise, BenchMade Modern portrays minimal initiatives beyond manufacturing in the USA, while there's varying quality in sustainability practices among Target's partner brands. Overall, if style customization and premium materials are your focus, BenchMade Modern might be the better choice, whereas Target is ideal for those seeking trendy designs on a budget.
BRAND #1: BenchMade Modern
BenchMade Modern is a brand that prides itself on challenging the norms of the luxury furniture industry. They offer custom-made sofas with surprisingly fast lead times, manufactured in the USA. Their unique selling point is their customization process, which allows you to tailor your sofa to your exact preferences, from the fabric to the leg color and even the depth. While their prices lean towards the luxury end of the spectrum, their lifetime warranty on frames and generous return policy offer peace of mind. With quirky sofa names and a focus on customer satisfaction, BenchMade Modern caters to a new generation of design enthusiasts who value individuality and convenience.
BenchMade Modern | Brand Summary
BenchMade Modern is a cool brand with a laid-back energy. BenchMade Modern's offerings include some industry-dominating lead times for custom couches (which are made right here in the USA!). Plus they have lifetime warranties on their frames and a seriously generous 100-day return window.
Generous 100-day return window with free return shipping
High-quality fabrics (30,000 to 100,000 double rub counts)
Offer full-grain and top-grain leather options
Wide range of customization options (size, fabric, leg color, depth)
Cons
Expensive compared to similar quality sofas from other brands
Use of plywood in some frames
Limited cushion options (foam and fiber or foam and trillium)
Minimal sustainability initiatives beyond manufacturing in the USA
BenchMade Modern, the self-proclaimed "rebellious luxury" brand, offers a tempting proposition: custom-made sofas with quick turnaround times, backed by a generous warranty and return policy. However, the allure fades slightly when you consider their premium price point, which doesn't always align with the materials and construction quality.
While their high-quality fabrics and leather options are a definite plus, the use of plywood in some frames and stapled joints might leave discerning buyers wanting more. Additionally, their online customization process could use some streamlining to avoid potential confusion.
However, if you're drawn to their unique designs and prioritize fast delivery and a hassle-free return policy, BenchMade furniture might just be your perfect match. Just be prepared to pay a premium for the privilege of owning one of their "rebellious" creations.
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Following our comparison, BenchMade Modern emerges as the winner for those valuing luxury and customization in their sofa purchase. Its premium materials and design flexibility set it apart from the competition.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
