Apt2B vs Lulu and Georgia: Who Has Better Couches?
Seeking the perfect couch for your cozy evenings: Apt2B or Lulu and Georgia? Let's unravel the mysteries and pick the ultimate winner!
Alex Back | Couch.com CEO & Founder
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Picture this – you, a plush couch, and hours of binge-watching your favorite show. Apt2B and Lulu and Georgia both promise the comfiest experience, but who truly delivers? Get set to uncover the coziest choice between these top contenders!
Side By Side
Features
Apt2B
Lulu and Georgia
Made to Order Lead Times
2-4 weeks
6-10 weeks
Free Shipping Option
White Glove Delivery Option
$149
$369
Return Option
Warranty Included
Financing Option
Bread Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$$
$$$-$$$$
Let's dig deeper into the styles, durability, sustainability, and overall value from Apt2B and Lulu and Georgia. Apt2B showcases a broad range of customizable, USA-made sofas tailored for durability, offering high-quality materials within a mid-range to premium price category. In contrast, Lulu and Georgia prioritize designer styles and sustainability initiatives, pitching towards the premium to luxury price range. While Apt2B focuses on customer satisfaction with its customizable options and quick shipping, Lulu and Georgia's design exclusivity and sustainable practices may attract those prioritizing style and eco-consciousness.
BRAND #1: Apt2B
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
In the clash of couch contenders, Apt2B emerges as the champion, offering a diverse range of durable USA-made sofas with a balance of quality and price. With an emphasis on customization and quick shipping, Apt2B caters to those seeking comfort and convenience, making it the top choice for cozy lounging at a mid-range to premium level.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
