Couch Comparisons

Apt2B vs Lulu and Georgia: Who Has Better Couches?

Seeking the perfect couch for your cozy evenings: Apt2B or Lulu and Georgia? Let's unravel the mysteries and pick the ultimate winner!
Alex Back | Couch.com CEO & Founder
Apt2B vs Lulu and Georgia

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    Picture this – you, a plush couch, and hours of binge-watching your favorite show. Apt2B and Lulu and Georgia both promise the comfiest experience, but who truly delivers? Get set to uncover the coziest choice between these top contenders!

    Side By Side

    Features
    Apt2B
    Lulu and Georgia
    Made to Order Lead Times 2-4 weeks 6-10 weeks
    Free Shipping Option
    White Glove Delivery Option $149 $369
    Return Option
    Warranty Included
    Financing Option Bread Pay Affirm
    Assembly Required Varies
    Large Fabric Selection
    Free Swatches Available
    Manufacturing Origin USA + Import USA + Import
    Avg. 3-Seat Couch Price $$$ $$$-$$$$

    Let's dig deeper into the styles, durability, sustainability, and overall value from Apt2B and Lulu and Georgia. Apt2B showcases a broad range of customizable, USA-made sofas tailored for durability, offering high-quality materials within a mid-range to premium price category. In contrast, Lulu and Georgia prioritize designer styles and sustainability initiatives, pitching towards the premium to luxury price range. While Apt2B focuses on customer satisfaction with its customizable options and quick shipping, Lulu and Georgia's design exclusivity and sustainable practices may attract those prioritizing style and eco-consciousness.


    BRAND #1: Apt2B

    A black and white logo consists of two sections: the left side reads "APT 2B" and the right side reads "Modern Furniture." The text is enclosed in a rectangular border.

    Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.

    Apt2B | Brand Summary

    Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.

    But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.

    Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).

    Apt2B | PotatoMeter Rating:

    Online Shopping Experience Score 93%
    Durability and Quality Score 90%
    Shipping and Lead Time Score 96%
    Vibe Check Score 86%
    Customer Focus Score 88%
    Overall PotatoMeter Rating 91%
    Read Our Apt2B Brand Review

    Apt2B | Pros & Cons

    Pros

    • Most couches made in the USA
    • Exceptionally fast lead times
    • Huge fabric selection
    • Tons of couch styles and sizes
    • High quality materials for the price
    • Fabrics are all the same price

    Cons

    • Some couches imported from overseas
    • Essentially only offers a 1-year warranty
    • Returns can be costly
    • No brick-and-mortar locations

    Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.

    However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.

    Shop Apt2B Now

    BRAND #2: Lulu and Georgia

    The image displays a logo with the text "LULU AND GEORGIA" in bold, black capital letters on a white background. The words are spaced evenly, with "AND" appearing in a smaller font size between "LULU" and "GEORGIA.

    Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.

    Lulu and Georgia | Brand Summary

    Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.

    Lulu and Georgia | PotatoMeter Rating

    Online Shopping Experience Score 91%
    Durability and Quality Score 89%
    Shipping and Lead Time Score 86%
    Vibe Check Score 91%
    Customer Focus Score 82%
    Overall PotatoMeter Rating 88%
    Read Our Lulu and Georgia Brand Review

    Lulu and Georgia | Pros & Cons

    Pros

    • Designer sofa styles
    • In-Stock couches ship quickly
    • Some couches made in the USA
    • Female founded & independently owned
    • Excellent sustainability glossary

    Cons

    • Can't return made-to-order couches
    • No warranty available
    • Expensive compared to competitors
    • Limited fabric selection
    • No brick-and-mortar locations

    Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!

    We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.

    Shop Lulu and Georgia Now

    And the winner is...

    In the clash of couch contenders, Apt2B emerges as the champion, offering a diverse range of durable USA-made sofas with a balance of quality and price. With an emphasis on customization and quick shipping, Apt2B caters to those seeking comfort and convenience, making it the top choice for cozy lounging at a mid-range to premium level.

    A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
    Alex Back
    Couch.com CEO & Founder
    Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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