Curious about where to find your dream sofa? Is it at AllModern or Frontgate?
Alex Back | Couch.com CEO & Founder
Enter the arena of furniture greatness as we delve into the world of AllModern and Frontgate, where each couch tells a distinct design story.
Side By Side
Features
AllModern
Frontgate
Made to Order Lead Times
3-5 weeks
8-10 weeks
Free Shipping Option
White Glove Delivery Option
$149.99
$179-$449
Return Option
Warranty Included
Financing Option
Affirm / Bread Pay / AllModern Credit Card
Frontgate Credit Card / Affirm / Klarna
Assembly Required
Varies
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$
$$-$$$$
Exploring style, durability, sustainability, and overall value, AllModern presents a wide range of trendy, affordable couches suitable for budget and mid-range buyers seeking modern designs. Frontgate excels in classic yet modern designs with premium materials, targeting premium to luxury buyers valuing timeless elegance. While AllModern focuses on trendiness and affordability, Frontgate shines in quality and durability, appealing to customers seeking long-lasting, high-end pieces. The decision ultimately rests on style preference, budget, and the desired level of luxury.
BRAND #1: AllModern
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
Frontgate, established in 1991, has carved a niche for itself by offering furniture that blends classic design with modern touches. They cater to customers who appreciate quality and are willing to invest in timeless pieces. The brand's emphasis on exclusive designs and customer experience, coupled with their commitment to sustainability, differentiates them in the market. While their sofas may not be the most budget-friendly option, they offer a luxurious and stylish addition to any living space.
Frontgate | Brand Summary
Frontgate has carved out a unique niche in the furniture market. They cater to a customer who appreciates classic design aesthetics but with a modern twist. Think clean lines, high-quality materials, and a focus on comfort that doesn't sacrifice style. While their sofas may not be the most playful or trendy, they're built to be timeless additions to your living room. But is timeless the same as boring? And how does their customer service stack up? In this review, we'll put Frontgate sofas to the test, assessing everything from comfort and construction to value and after-sales support. Get ready to peel back the layers and see if a Frontgate sofa deserves a spot on your Potatometer podium.
Frontgate, a haven for those seeking classic elegance with a contemporary flair, offers a diverse selection of sofas crafted from premium materials like top-grain leather and performance fabrics. Their commitment to quality is underscored by a generous 10-year warranty on frames, ensuring that your investment piece stands the test of time. Additionally, their 90-day return policy provides peace of mind, allowing ample time to determine if your new sofa is the perfect fit for your home.
However, this level of craftsmanship and attention to detail comes at a cost, as Frontgate sofas tend to be on the pricier side, with some models reaching luxury price points. While they offer free fabric swatches to aid in your decision-making process and provide a range of delivery options, including white-glove service, returns aren't entirely hassle-free. You might encounter restocking fees and have to handle the return shipping yourself, which could be a significant expense for larger items.
Despite these considerations, Frontgate's commitment to sustainability is a noteworthy highlight. Their efforts to incorporate recycled materials and utilize renewable energy demonstrate a conscious approach to furniture production. So, if you're drawn to timeless designs, prioritize quality, and value eco-conscious practices, Frontgate might be worth the splurge, even with the potential drawbacks and longer lead times for custom orders.
With a focus on quality, durability, and timeless elegance, Frontgate emerges as the victor in this couch comparison. Its premium materials and classic designs cater to buyers seeking long-lasting luxury pieces, making it the top choice for those prioritizing sophistication and enduring style.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
