Couch Comparisons

Costco vs Target: Who Has Better Couches?

July 30, 2024

Wondering whether Costco or Target has the ideal couch for your home setup?

Alex Back | Couch.com CEO & Founder

Looking to spruce up your home with a new couch but not sure where to shop, Costco or Target? Let's break down these popular retailers' sofa offerings to help you discover the ideal blend of style, comfort, and affordability for your space.

Side By Side

Features	Costco	Target
Made to Order Lead Times	N/A	N/A
Free Shipping Option
White Glove Delivery Option	Varies
Return Option
Warranty Included
Financing Option	Costco Anywhere Visa® Card by Citi	Affirm / Target RedCard
Assembly Required
Large Fabric Selection
Free Swatches Available	Varies
Manufacturing Origin	USA + Import	USA + Import
Avg. 3-Seat Couch Price	$$-$$$	$-$$

When comparing Costco and Target's couch offerings, we see that Costco emphasizes value and durability, while Target leans towards trendy designs at affordable prices. Costco's focus on value is evident in their no-fuss options and solid construction, but lacks customization compared to Target's stylish designs. Both stores provide convenient shipping options and hassle-free return policies, making the shopping experience pleasant for customers. Costco's commitment to quality is highlighted by their in-stock availability and the option for white-glove delivery, while Target's strength lies in offering a variety of styles that cater to different tastes and budgets.

BRAND #1: Costco

Costco, the beloved wholesale giant, has expanded its empire to include furniture, offering a curated selection of sofas that prioritize value and practicality. Their sofas, sourced from both domestic and international manufacturers, offer a balance of quality and affordability. While not known for their extensive customization options or high-end materials, Costco's commitment to customer satisfaction and their "no questions asked" return policy have earned them a loyal following among budget-conscious shoppers seeking comfortable and stylish furniture solutions.

Costco | Brand Summary

Ever scored an amazing home find at Costco? Finding that bulk version of the expensive green juice you buy every day can give you a feeling like none other. And that feeling totally applies to their sofas! In-store, they might not have the endless rows of options like you’d see in a traditional store, but that’s kinda the beauty of Costco. It’s all about a small highly curated selection. Costco curates a selection of comfy, no-fuss sofas that prioritize value and durability. They even offer a brand new sofa with a modern design and diverse color choices, departing from the typical gray options. Think of it as a treasure hunt for seating steals – perfect for those who crave a relaxed vibe without breaking the bank. When it comes to Costco.com, there are hundreds of options from some of the worlds top brands and suppliers, all at an unbeatable value. Let’s explore what makes Costco couches a unique player in the sofa game.

Costco | PotatoMeter Rating:

Online Shopping Experience Score	90%
Durability and Quality Score	91%
Shipping and Lead Time Score	88%
Vibe Check Score	92%
Customer Focus Score	92%
Overall PotatoMeter Rating	91%

Read Our Costco Brand Review

Costco | Pros & Cons

Pros

Wide variety of styles at affordable prices
Focus on value and durability
Fast shipping for in-stock items
Multiple delivery options including white-glove
100% satisfaction guarantee
Generous return window

Cons

Limited customization options
Limited in-store selection
Vague information on materials and construction
No financing options besides the Costco credit card
Potential for inconsistency in quality due to multiple suppliers

Costco is like the treasure chest of sofas, offering a curated selection of comfy, no-fuss options that won't break the bank. Their focus on value and durability is clear, with many sofas featuring solid hardwood construction and high-density foam cushions. And let's not forget their legendary 100% satisfaction guarantee, which gives you peace of mind knowing you can return your sofa if it's not a perfect fit.

However, navigating Costco's sofa selection is a bit like a treasure hunt—exciting, but with limited options. Don't expect endless rows of styles or the ability to customize every detail. Plus, while their in-home delivery is a lifesaver, it'll cost you extra, and those return trips to the warehouse can be a bit of a hassle.

Overall, Costco offers a solid selection of sofas for those who prioritize value and durability over endless customization options. Their commitment to customer satisfaction and hassle-free returns makes them a trustworthy choice for anyone looking to add a touch of comfort and style to their home without emptying their wallet.

Shop Costco Now

BRAND #2: Target

Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.

Target | Brand Summary

Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…

Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.

Target | PotatoMeter Rating

Online Shopping Experience Score	93%
Durability and Quality Score	92%
Shipping and Lead Time Score	91%
Vibe Check Score	95%
Customer Focus Score	92%
Overall PotatoMeter Rating	93%

Read Our Target Brand Review

Target | Pros & Cons

Pros

Trendy designs at affordable prices
Variety of shipping options
90-day return window
Extended warranties available
Easy-to-clean fabrics
Some models have removable, washable covers

Cons

Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use

Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.

Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.

While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.

Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.

Shop Target Now

And the winner is...

When it comes to choosing between Costco and Target for your new couch, the winner ultimately depends on your priorities. If you value affordability and trendy designs, then Target is the way to go with its stylish options and budget-friendly prices. However, if you prioritize durability and reliable quality, Costco's focus on value and solid construction might be the better fit for your living space. Both retailers offer convenience in shipping and returns, making the decision a matter of style preference and budget consideration.

A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.

Alex Back

Couch.com CEO & Founder

Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.

Expand

Learn more about our experts

Copy Link Copied!