Modloft: Ultimate Brand Review And Rating

Modloft’s founder, Ted Toledano, believes, “A potential customer’s first impression comes from the company’s site (mobile site, to be specific). It needs to deliver on a practical and emotional level.” Does Modloft’s website achieve this? In short, yes. Modloft has a beautiful website that’s sleek, minimalist, and exudes luxury. They do a great job of showcasing their products, though they could do a better job of providing practical and valuable information.

Ease of Navigation

• The home page is elegant, glamorous, and couture. The full-width images are gorgeous and make you desperately want the couches they’re showcasing. It’s a really wonderfully-styled home page.
• The menus are sleek and the 3 photo cards that appear in the dropdown menu are thoughtfully-chosen and look excellent.
• The category pages are easy to navigate thanks to the slim number of couches offered. The details and information are nicely-formatted and stylishly spaced. It creates a very nice scrolling/shopping experience.
• There are filters on category pages, but with so few couches they’re not terribly useful.
• Product pages are elegant and present a good amount of practical buying information right at the top. 4 tabs below the image carousel provide any additional information you might need, including a tab for the product reviews. I like that the reviews are near the top instead of buried at the bottom.

Information Available “At-A-Glance”

• On category pages you can see the couch name, star rating, price, sale price, available fabric options, and a sales tag over the image (if applicable). It all looks clean and sharp.
• There’s a “Quick View” feature, but it actually provides even LESS information than what’s already presented on the category page, so it might as well not even exist.

Product Images

• The product images are decent. The photos on a white backdrop are sharp and do a good job highlighting the qualities of the couch. The lifestyle photos are glamorous and alluring.
• Some couches only have a few photos from a couple angles. Others have multiple lifestyle photos. Occasionally you’ll also get a close-up of a specific feature. They also all have a close-up of the fabric/leather. But it’s not very consistent across products. I’d love to see photos from every side of the couch, especially considering how few couches they offer.
• On category pages, hovering over most couches results in seeing an alternate lifestyle image. Clicking the fabric circles results in a really sleek wipe effect that changes the couch color. I love this detail.

Quality of Product Information

• Product information is very vague and non-specific. The best place to find information is to click the “Specifications” tab on a product page and then click the “Tear Sheet” link. Now you can finally see a quick list of the actual product details, though they’re still a bit vague.
• The “Description” tab is OK, but it’s a lot of fancy words to not really say anything terribly useful. But there are a couple good details you can pull from most of them, like info about frame material and maybe the cushioning.
• The dimensions diagram is nice, though people might miss it since it’s under the “Specifications” tab. The listed info is adequate, but they use certain acronyms a regular shopper might not know. For instance, putting “SW” for “Seating Width” or “AH” for “Arm Height.”
• The “Product Care” tab is decent and properly explains how you should care for your leather or fabric. They even have tips for keeping your couch legs looking good.

Extra Bells & Whistles

• The build-your-own modular system is robust and cool, but it was very resource intensive to run on my computer. It may run very slowly on your computer if you try it.
• The “Reviews” section on product pages is quite robust and has practical features like letting customers tell you their height, which room of the house the couch is in, and whether people recommend the product.