Vibing with a brand is important. Brands can also promote certain lifestyles and sustainability goals. That’s why it’s my goal to help you find a company and brand that you vibe with so that you’re as comfortable with your new couch as you are on your new couch.
Key Differentiators & Unique Facts:
- Medley is about as “bench made” as you can get in the world of online couch retailers. Many companies lob empty claims about their high quality craftsmanship, but Medley is one of the rare companies that actually delivers.
- Couches are made in the USA by a smaller team of experienced craftsmen.
Sustainability:
When it comes to sustainability, here’s the ethos that founders (and brothers) Travis and Ryan Nagle bring to the table: “Since 2005, we’ve been learning all we can and trying to further the conversation on sustainability in our industry. We want to change how an industry thinks about making furniture, and also change how people think about what goes into their homes.” Let’s take a look at how they’re trying to accomplish that vision.
- Partnered with the National Forest Foundation to plant 3x as many trees for every one tree they use in their construction process. Additionally, all trees used in couch construction are sourced from FSC-certified forests. They use maple, walnut, and alder trees, which are all grown domestically in the USA.
- By not only constructing their couches in the USA, but also sourcing wood from domestic forests, their cargo shipping carbon footprint is essentially nonexistent.
- Medley has natural plant-based latex and wool options for their couches that are seriously sustainable and great for people who desire natural products in their home.
Overall Brand Presentation:
- They present themselves as the authority on natural, sustainable couch craftsmanship and, unlike many competitors, they actually back this up with their quality and materials.
- Medley’s not trying to be flashy or trendy. They let the products speak for themselves. They have a nice, clean, simple website. But I can’t help but think that they’re doing themselves a disservice by not upgrading their website and developing their overall brand image.