We're doing things a bit differently...

between the cushions

Couch.com is the place to find a couch. We're gathering up all of our industry knowledge to help figure out what sort of couch you need and where to find it.

From countless resources on how to pick the best couch for your space and lifestyle, to how to negotiate the best deal in a furniture store, we're taking you from couch potato to couch expert. We'll tell you about the best brands, the best sales and the best times to buy and we'll also give you tips and tricks on how to care for you couch so that you don't end up here looking for another one for a good long time.

Some of these features may not be available yet since our full platform is currently in development and will be launching early 2024. But this is what we do here at Couch.com. Think of us as the Match.com of couches.

Expert Advice

Our team of industry experts or "furniture nerds" as we affectionately call them provide you with insider tips and tricks.

All of the Top Brands

Browse our marketplace (coming soon) to discover all of the top couch brands and compare products side by side!

Inspiration

Get inspired by an aggregate of some of the best home decor and furnishings photography and video content online.

Planning Tools

Take our CouchFinder Quiz to find your sofa soulmate or use our 3D room planning tools to choose your new couch.

Furniture Reviews

We're giving you unbiased reviews on what each of the top brands does well (and not so well) and where to shop.

Find Your New Couch

Locate and communicate with retailers that are eager to earn your business both in your local area and online!

The Couch Team

We put the potatoes back in the couches.

Picture of Alex Back, Founder / CEO

Alex Back, Founder / CEO

When I was 26, I founded the e-commerce startup Apt2B, an exciting home furnishings brand catered to modern living. During the tail end of the (last) recession, there was a gap in the industry for affordable home furnishings in larger cities and virtually no online presence for great looking sofas, beds and home decor. My friend and business partner, Mat, and I seized the opportunity and began riding the incredible wave that was the last 13 years.

After seeing the company through an acquisition in 2018 and exiting my post as C.O.O. in 2023, I took some time to really think about my next move. When I found out that the website Couch.com was available for a sum that was larger than my kids' college fund I laughed it off. But as I thought about it further I realized that this opportunity was actually a perfect fit for me- I'm not sure there is anyone else better suited to bring the experience, fun and dad joke cheese factor to Couch.com!

My dream was to create a platform that actually helps people find great furniture. Lucky for me no one has an f'ing clue where to buy a new couch! Not even those of us in the industry, to be honest. We're currently building a platform that attempts to solve that problem - think of us as the Match.com of couches!

Key Contributors

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Kevin Snider

In the digital media space, Kevin has developed a keen talent for blending innovative technology with creative flair, making his content distinct in a competitive field. Drawing from his 20 years of experience as an educator, he skillfully translates complex concepts into compelling content at Couch.com, offering insights into the world of stylish and functional furniture. Known for his intuitive grasp of audience interests, Kevin crafts experiences that are not just informative but also remarkably engaging. Off duty, Kevin's 'field research' often involves a couch - where he's well adept at sitting, reclining, eating, napping, etc...

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Chris Knauer

Chris is an award winning writer living and working in Los Angeles. Most recently, he's worked as a Script Coordinator for TV series featured on Paramount+ and Netflix. He also has 10 years of copywriting, blogging, and content creation experience with a focus on interior design. But most importantly, he's a veteran of the furniture industry. He's worked every level of the couch retail pipeline from in-person showroom sales all the way up through the shaping of high-level brand strategies.

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Arlyn Hernandez

Arlyn Hernandez is obsessed with furniture, partly because she was paid to know everything about it for nearly 15 years (but also because she just really loves anything you can sit on). Between being a top editor at the luxury interior design publication Luxe Interiors + Design, launching the first design and shopping section of award-winning shelter website Apartment Therapy, running the wildly popular blog Style by Emily Henderson and serving as the Marketing Director for e-commerce furniture company Apt2B, she knows a thing or two about couches and beyond. She’s someone who appreciates spending your money on the right things, and being well-informed to avoid buyer's remorse. No matter what phase of life you’re in, she believes in loving your home and everything in it.

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Mitchell Bisschop

As a video editor, Mitchell have worked for many companies such as ESPN, Yahoo Sports!, CBS Online and Billboard Music. He worked 2 seasons at NFL Network and 5 years at Buzzfeed in the Branded department. His main strengths are Trailers, Sizzles, and Music Videos, but he has edited long forms such episodic and feature stories as well, both comedy and dramatic. At Buzzfeed Branded he cut videos that were long and short form brand tie-ins while staying on top of how the same video would have to be reconfigured to the many different social platforms (Facebook, Instagram, Snapchat, etc.). He is a versatile editor with an understanding that the landscape of platforms and media is changing constantly.

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Ryan Duff

Ryan has nearly 10 years of SEO experience specializing in creating customized SEO content strategies for ecommerce stores. His ability to integrate specific SEO strategies into the bigger picture plans has provided Ryan with several examples of ranking success. When not engaged in the magic of SEO you can find Ryan hoopin’ on the court or cookin’ new recipes the kitchen.

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Joe Phelan

Joe brings over a decade of expertise in e-commerce and digital marketing, crafting tailored strategies that drive revenue and growth for businesses. His deep insight into market trends and consumer behavior enables him to expand brand reach and increase sales. Skilled in navigating the dynamic digital landscape, Joe empowers businesses with strategies and insights for significant growth.

Picture of Chinedu Eleanya

Chinedu Eleanya

Chinedu Eleanya is a visionary entrepreneur and the CEO of Mulberry, a forward-thinking company dedicated to enhancing the customer shopping experience with innovative technology solutions. Before steering Mulberry towards new heights, Chinedu made his mark in the tech world as the founder and CEO of Zippy, showcasing his knack for identifying market needs and crafting compelling solutions. His leadership at Zippy demonstrated his commitment to innovation and customer satisfaction, traits he continues to embody at Mulberry. With a passion for technology and a deep understanding of the consumer landscape, Chinedu is a driving force in the tech industry, continually pushing the boundaries to create more meaningful and impactful consumer interactions.

Picture of Steven Ting

Steven Ting

Steven Ting is a seasoned professional with a robust background in the home furnishing and e-commerce sectors. His career journey includes significant tenures at industry giants like Houzz, Cymax, and Homelegance, where he has honed his skills in various facets of the business, from sales and marketing to operations and customer service. At Houzz, Steven contributed to the platform's growth, enhancing the connection between homeowners and home improvement professionals. His time at Cymax allowed him to delve deeper into e-commerce strategies, optimizing online retail experiences. With Homelegance, Steven played a crucial role in product development and market expansion, further solidifying his expertise in the home furnishing industry.

Picture of Kyle Schuneman

Kyle Schuneman

Kyle Schuneman is a distinguished interior designer, renowned for his innovative approach to small space living and his vibrant, eclectic style. He has made a significant mark in the design world with his unique ability to blend functionality with personality, transforming ordinary spaces into extraordinary homes. Kyle's work is not just about aesthetics; it's about creating environments that reflect the inhabitants' lives and stories.

As an author, Kyle has shared his expertise through popular books, offering practical advice and creative solutions for maximizing space without sacrificing style. His designs often feature bold colors, clever storage solutions, and thoughtful layouts that make every square inch count.

Press And Podcasts

11 Modern ‘80s Design Tips from the Pros

Our CEO Alex was mentioned as a Modern ‘80s design expert on the Redfin blog! Check out the article we were featured in!

The Pros & Cons of Furnished Apartments

Our CEO Alex was featured on the Rent.com blog discussing furnished apartments! Check out the article he was featured in!

Designers Weigh in on Mid-Century Modern Design

Our CEO Alex was mentioned as a local expert on the Apartment Guide blog! Check out the article we were featured in!

Ask a House Cleaner Podcast with Angela Brown

Alex joins Angela to share an insider's look into the world of couch cleaning with his wealth of expertise on upholstery cleaning tips that most people don't know.

Legends of Home with Jonathan Wilson

Alex chats with Jonathan Wilson, Vice President of Strategic Partner Success at Legends Furniture, about how Couch.com is shaking things up.

Decorating by the Book with Suzy Chase

Alex gives Suzy the inside scoop on all things sofa-related and shares how his new platform is simplifying & revolutionizing the way consumers find a couch.

Welcome Home to the Suburbs with Jill Kalman

Alex chats with Interior Designer Jill Kallman about the central part of any living space and one of the biggest investments in your home: THE SOFA!

Renting a Furnished Apartment: Pros & Cons To Think About

Our CEO Alex was named a local expert on ApartmentGuide! Check out the article we were featured in!

Fig & Farm at Home with Dani Watson

Alex & Dani chat about how listeners can utilize Couch.com to help them battle intimidation throughout the sofa-shopping experience.

Rooted in Retail with Crystal Vilkaitis

Alex shares his favorite tips & tools to help retailers market, evolve, and think outside of the box with Crystal, world-class social media expert & founder of Crystal Media.

Don’t let the A.I. revolution start without you

Our CEO Alex shares his expert insights on the growing uses and benefits of Artificial Intelligence tools in retail (especially in furniture retail).

The Kara Goldin Show

Alex chats with Kara Goldin (founder of Hint) & discusses his journey as a serial entrepreneur in this no-holds-barred discussion. Learn how to overcome long odds on the road to start-up success.

The Art of AI for Business with Jerry Cuomo

Esteemed IBM fellow, Jerry Cuomo, interviews Alex to find out more about Couch.com and how AI tools are making it a special place to shop.

This Week in Small Business with Eytan Bensoussan

Alex joins Eytan, the CEO of Northone, a connected banking application, to tell his origin story and to discuss the ever-evolving digital landscape.

Ecommerce Secrets to Scale with Tanner Scott

Tanner Scott, founder of the e-commerce marketing agency, Ranksey, chats with Alex about what it means to be bullish in Affiliate Marketing in 2024.

eCom Pulse with Eitan Koter

Eitan Koter, the CEO of Vimmi, a popular shoppable video platform, interviews Alex to get his insights on the furniture industry and e-commerce in 2024.

What’s in a name? E-comm vet hopes ‘Couch’ = opportunity

Our CEO Alex shares details about his latest endeavor, Couch.com, and how it will forever change the way people shop for sofas.

Grit Daily Startup Show with John Biggs

Tune in to hear Alex share with John just how Couch.com is simplifying the sofa search, making it as relaxing as lying on your perfect couch.

eCommerce FASTLANE with Steve Hutt

Shopify veteran Steve talks with Alex about the beginnings of Couch.com- from ideation to acquisition of the domain. They talk everything Shopify & beyond.

The D2Z Podcast with Brandon Amoroso

Alex is interviewed by Brandon Amoroso, Founder of Electriq. They discuss the bones and business model of Couch.com and current trends in 2024.

Ai Training Podcast with Mark Latimer

Mark Latimer has devoted his life and career to getting people feeling comfortable with AI and the many tools that it provides. He and Alex talk AI and business.

Paid Ad Secrets with Jason Wojo

Alex Back talks with Jason Wojo, a serial entrepreneur and founder of the full-service digital marketing agency, Wojo Media about buying domains and things to avoid.

FreightWaves' WHAT THE TRUCK?!? with Timothy Dooner

Alex sits down with Dooner to chat about all the ways in which Couch.com is revolutionizing the way people will shop for sofas in the future.

Journey To An 8-Figure E-Commerce Business with Emmanuel Eleyae

Emmanuel & Alex discuss whether e-commerce brands should focus on SEO at the onset of their business, among many other facets of e-commerce.

The Backstory on Marketing & AI with Guy Powell

Alex sits down with Guy Powell, the visionary President of ProRelevant Marketing Solutions, to share his knowledge on how to use e-commerce to fuel business growth.

How to Grow Your Ecommerce Business with Trevor Ginn

Trevor is an e-commerce expert and author of the book, How to Grow Your Ecommerce Business. In this episode, he gets Alex's advice on AI and AI applications.

The Hard Truth About B2B eCommerce with Isaiah Bollinger

Alex & Isaiah discuss the complexities of eCommerce in the furniture industry & how learning to embrace them can lead to better results.

Secrets to Scaling your Ecommerce Brand with Jordan West

In this episode, Jordan (Brand and Agency Owner) and Alex discuss the fascinating journey of building an e-commerce business in the furniture industry.

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Alex joins Jason, founder of Greenwood Consulting, to chat about how AI is transforming e-commerce in the furniture industry.

The Product Startup Podcast with Kevin Mako

Alex explores the fundamental principles of affiliate marketing and how the channel can boost the success of a business with Kevin, founder of Mako Design + Invent.

eCommerce Marketing Podcast with Arlen Robinson

Alex sits down with Arlen and shares some actionable strategies on how to be successful within the new era of affiliate marketing.

If I Was Starting Today with Jim Huffman

Alex chats with Jim (the CEO of GrowthHit) all about the strategy and tactics of bootstrapping and growing an e-commerce business from the ground up.

The Product Market Fit Show with Pablo Srugo

Alex chats with Pablo, a Partner at Mistral VC, about his experiences as a founder of multiple start-ups and about finding product-market fit.